High Tide | http://hightidenyc.com
"Kotoba, the Japanese word for language, is a collective knitwear brand that strives to produce timeless pieces for the modern woman. Kotoba focuses on promoting Wholegarment knitting technology, which is a revolutionary knitwear system developed by Shima Seiki. We’ve worked with Kotoba since their inception, helping to establish the brand’s identity through logo and website design, packaging, stationary collateral, and lookbook production."
High Tide is an independent design studio creating compelling visual narrative through innovative and interactive media tools. By partnering with a visionary group of photographers, illustrators, and developers, High Tide creates timeless design that conveys a unique identity and emotional resonance. From branding and marketing projects to limited edition publications and site-specific installations, High Tide communicates a vision that pushes the boundaries of traditional design.
Was a full page colour ad really the best way to show you’re ‘eco-friendly’ though?
Against the backdrop of the current legal battle between Apple and Samsung over alleged imitation, Apple’s new print ad with its cheeky copy-writing leaves an even deeper impression than it would have under normal circumstances.
Promoting the company’s green policy and use of renewable energy, the ad is headed by the statement, “There are some ideas we want every company to copy.”